Secrets of a Leads Specialist: How To Generate Leads Like a Pro.

Lead generation is vital for every business because there will be little to no sales without leads, and a business could potentially wind up. It tops the list of every organization’s goals, and when done right, the process can see leads turn from cold to hot leads who turn to clients and ambassadors of your business. A business’ connections alone can not drive enough sales required to keep it going.

Lead generation is vital as it addresses the wants of your potential customer. Once this want is addressed, you can easily convert such leads into paying and returning customers. Having your sales pipeline full of leads begins a profitable sales strategy.

What is Lead Generation?

Lead generation simply means generating leads by creating consumer interest in your products or services and placing them in a sales funnel. This follows with an intent to nurture and convert them along the sales process. When it comes to inbound lead generation, these potential customers come from filing contact forms. 

Lead generation implies attracting potential customers, retaining them in marketing software, and nurturing them along the buying process. 

Who is a Lead?

A lead is a potential customer who expresses interest in your goods or services. As soon as a lead is created, you may tactfully inform them of your services and start the process of turning them into a customer. Without leads, a business will undoubtedly collapse.

What are The Key Roles of a Lead Generation Specialist?

Have you ever actively searched for a solution through a Google search? Maybe you needed a new project management tool or a product to automate your email. Or perhaps you stumbled across an advert for one of those tools on social media.

Either way, there’s a good chance you’ll have landed on a page that compelled you to fill in a contact form to find more information. Your information – most likely name and email address – will then have been forwarded to someone tasked with verifying your details. Having done so, they’ll pass that information on to a third party, who’ll get in touch and attempt to close the deal.

The entire process is organized and monitored by a lead specialist. They use top-tier software, skills, and experience to generate quality leads for businesses. They are the backbone of successful companies, as their success can determine if a business runs into profits or losses.  

The key roles of a lead generation specialist include:

• Establishing viable opportunities
• Contacting prospective customers
• Evaluating leads
• Managing contact base
• Improving processes.

How To Improve Your Lead Generation Like a Specialist.

Lead Generation with SEO

Most of us will search on google for an answer to a question. No matter the question – a cooking recipe, the best marketing software, who is the next King of England; we’re always prompted to type in a search query.

Google handles over 3.5 billion searches per day. Therefore, businesses that come out on top of these search queries benefit from such massive traffic.

Search Engine Optimization (SEO) is one great way to engage and convert visitors into potential leads. You are simply meeting people at the point of their need. 

SEO is a great hack used by lead specialists because you get convertible leads for years unending when done correctly. Also, you do not have to pay for clicks as you’re simply using your content to attract and retain quality visitors.

It’s no secret that blogging has powerful benefits. It can showcase expertise, establish industry authority, and generate leads. In particular, boosting leads using this channel comes down to getting people to your website.

Optimize Your Content for Lead Generation! Do your research not only to find out what your readers want to read but also so that you’re using the right keywords and phrases to rank highly on search engines. Provide unique value to your readers by creating one-of-a-kind, relevant, and helpful blog posts.

The content should resolve issues the user faces – especially if they can’t find, or can’t easily find, a resolution elsewhere. Unique, value-packed content is typically loaded with hard-hitting statistics, thoughtful quotes, case studies, and compelling images.

Rich content like this is powerful because it resonates with readers and is highly shareable, which can widen your audience and potential for new leads even further.

Lead Generation with Paid Ads (SEA)

One thing about SEO and inbound marketing is that it is a gradual process, and results do not come overnight. A paid ad is your go-to option if your goal is for quick traffic. When you invest in paid ads, your brand can be in front of numerous targeted audiences. This gives you optimum visibility and pulls a high volume of traffic. 

As you rightly know, you will be paying for clicks with ads. So it is important to optimize every bit to ensure your money works right for you. Everything from your headlines to the landing pages has to be top-notch to convert visitors into leads. This process may cost a lot of time and money. Therefore, it is always advisable to hire a SEA specialist if you don’t have the experience.

Lead Generation From Cold Calling and Emailing

Unlike most people will have you believe, cold calling and emailing is still a very important lead generation process. You must follow the right steps to secure the type of quality leads you desire. These steps involve personalizing the entire process and prompt follow-ups.

Here are some helpful strategies for generating leads through this channel:

• Create a target list of potential leads: You can generate such a list from a thorough google or LinkedIn search. You want to target businesses in line with your product or service. LeadBlocks can help you generate the right target list for your business.

• Ask for referrals from industry leaders: If you have a cordial relationship with leaders or experts in your industry, have them refer you to a potential client. This can make your job a lot easier. 

• Reach out to stale or closed opportunities: There are some leads you may have been unable to convert in the past. Well, perhaps the timing just wasn’t right. Whatever the reason, there’s no harm in reaching out again; they just might be ready to be converted. This time, try to nurture and share content with them.

When you have made contact through cold emails or calls, you have to continuously nurture these cold leads until they become hot and ready to buy. Remember, you must create value constantly until selling to them becomes a natural process. Cold and warm leads need to be engaged differently. Here’s a full guide on how best to engage with your leads accordingly. 

Generate Leads with LinkedIn

We have saved the best for last. The best because, in our opinion, when it comes to generating high-quality leads for B2B, LinkedIn is undoubtedly number one.

LinkedIn is famous for being business-centric, with the potential to generate B2B leads. The platform has more buying power than your regular web, Facebook, Twitter, or Instagram audience combined. This is because it gives you proximity to the key decision-makers in your target niche. 

Generating leads on LinkedIn can be as easy as growing your social media channels. Simply send connection requests to people in your target audience, engage and pitch to them when the time is right. 

Using LinkedIn, you can 

• carry out a search, 
• look at various corresponding profiles, 
• send personalized connection requests or LinkedIn InMails and 
• strike up a conversation.

Be mindful that, unlike cold emailing, you need to be even more personal in your approach. Also, you must follow up promptly, just as you would a friendly chat. Filter through the many connections by asking relevant questions and reviewing their profiles and interests. 

Remember, no one likes to be spammed with marketing messages. So learn to have personalized human conversations that are relevant. Eventually, your product or service can come into the conversation naturally. If you need help getting the right data to help with personalization, do give us a call.

This skill is referred to as social selling. Check out our guide on Social Selling for a more detailed insight. (Add the link to the blog)

Conclusion

Research shows that most businesses do not make it past their first two years of operation. This is because they are unable to generate and maintain quality leads. Top marketers agree that lead generation can be tedious, and businesses churn out big bucks to optimize their websites and improve their marketing. Yet, these do not guarantee quality lead generation and conversion. 

No doubt, what they need is a growth marketer or rightly called a lead generation specialist! Lead generation is a continuous process, not a one-day job. When done right, your business becomes positioned for growth and increased opportunities.

We hope this guide helps you in your journey to becoming just as good as a lead generation specialist. However, if you are new to lead generation or unsure how to implement lead generation strategies yourself, no worries. We can get quality leads for your business and grow your company. 

Our experts at LeadBlocks will be delighted to help you crush your lead generation goals and get your business soaring in no time.

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