How to Get Top Rated Leads on LinkedIn Daily: 7 Lead Generation Strategies That Work Today
When properly utilized, social media marketing can be pretty rewarding. As the days go by, new marketing channels and strategies emerge. If a business or entrepreneur cannot keep up with the trend, it could drastically affect the business’ success. Today, if you’re not using LinkedIn for business, you might be missing out on many opportunities to grow brand recognition and revenue, especially if you are B2B.
When used correctly, LinkedIn can be likened to the proverbial diamond in the rough of digital marketing.
When used correctly, LinkedIn can be likened to the proverbial diamond in the rough of digital marketing. Unlike users of other social media channels, the average user is on LinkedIn for business-related reasons. They’re constantly seeking for information to help grow their company or brands, so it is way easier to meet prospects who are warm and ready to talk business.
Why Use LinkedIn For Lead Generation?
As a modern day sales professional, marketer or a CEO, you must be versed with some of the major social media marketing platforms used for lead generation. Most businesses have become accustomed to using Instagram, Facebook, and Twitter. When all three are being explored for lead generation, one might think they have covered every possible channel.
Now you might be wondering; “if my business has been successful in the past without LinkedIn, why join in now?” Well, here’s why:
- According to studies, LinkedIn is the most popular sponsored and organic social platform for B2B companies.
- The platform has proven to be the most successful for 82% of B2B marketers.
- Statistics show that LinkedIn is home to more than 57 million companies from over 200 countries.
- Over 20% of LinkedIn users have the authority to make purchasing decisions for their organizations.
How to Generate Leads On LinkedIn
LinkedIn lead generation comprises all the steps and tasks needed to acquire potential clients. Without a defined strategy, LinkedIn lead generation might be tricky. You might implore a tool or more to help you make sense of things for the best outcomes. Even yet, your success rate could still be below average.
If you want to beat the competition and need your sales pitch to stand out from the hundreds of spammy messages, these top 7 LinkedIn lead generation strategies will get you right on track. Number 7 on our list shows you how automating LinkedIn Lead generation could improve your success rate. Well, let’s get started!
Optimize Your Profile
Since LinkedIn is a professional site, it is essential to act the part. In other words, your profile should be set up to attract engagement. Here are a few guidelines to follow:
- Make sure your picture is clean and inviting and that your title accurately represents your company’s description and scope of work.
- If feasible, provide a high-resolution backdrop photograph of your organization.
- Make sure that your business description is robust, practical, and insightful.
- Your “About” summary should highlight your skills, expertise, and accomplishments.
- It is essential to keep every information on your profile SEO friendly. Keyword-rich profiles can be easily discovered by the right target audience.
Join and Be Active on Relevant LinkedIn Groups
At its core, LinkedIn is just another social media network. Users form groups focusing on industry-relevant interests, just like on Facebook. These groups create an avenue where people from the same industry can share insights and ask questions.
Join these communities and talk with other experts to boost your lead pipeline. You may use relevant posts and articles to spark conversations about important issues or promote your business.
When you are active in the right groups, your potential clients will be able to see what you say and recognize you as a reliable source of knowledge.
You may also use groups to better understand your target audience. Learn from what members say and find common industry problems and how leads want these issues solved. When you reach out to your customers, use this knowledge and design hyper-targeted value propositions that speak directly to their needs.
Be Consistent
LinkedIn, like every other social media platform, requires consistency. You’re not establishing yourself as a continuous presence with your contacts if you upload an article once a week and then log out. You should also keep in touch with your leads regularly. Disappearing in the middle of a conversation is not a good look, and it serves to discourage them from doing business with you.
Use LinkedIn analytics to learn about your audience’s interests, when your postings are most popular, and how to develop a plan that will keep you active and visible on LinkedIn.
Get Support From Colleagues
Your employees or coworkers may be one of your most potent brand supporters on LinkedIn. Encourage them to share your material on their individual LinkedIn pages. This will help you broaden your reach and connect with their LinkedIn networks. As a result, brand recognition and reputation rise. It also leads to website traffic growth and an increase in LinkedIn lead generation.
Furthermore, make sure that your coworkers and employees have a complete LinkedIn profile. You may also request that they include your company in their employment section and provide a link to your Company Page on their profile. Every time someone accesses their profile, your brand is front and center.
Engage With Existing Clients
Referrals from your current clients are an excellent source of new prospects. If you already have a good working connection with your customer, requesting a reference might be as simple as sending an email.
If you don’t know them well, you may help them by posting a LinkedIn recommendation or approving them for skill and competence. This will keep you in their minds, and they will be more inclined to reciprocate.
Utilize LinkedIn’s Advertising Options
If you want to take your content beyond your existing connections and followers, you should start exploring the various advertising options offered by LinkedIn. The simplest way is to create sponsored posts using your most engaging content. LinkedIn marketing facilitates precise targeting, thereby helping you reach out to the right audience.
HubSpot utilized LinkedIn Sponsored Content to generate 400% more leads than other lead generation channels. You can also create SEO-friendly ads and drive qualified traffic to your website through LinkedIn advertising. Compelling calls-to-action and personalized messaging in ads can help maximize your conversions.
Use A Lead Generation Automation Tool
No doubt there are several LinkedIn marketing and lead generation tools available. Choosing all the tools will be impossible, and picking a handful based on intuition will not yield the intended results. So, to work smartly, make sure you know which LinkedIn features to employ and what function the tools will serve you in your lead-generating journey.
LinkedIn lead generation automation tools take a massive chunk of work off your hands. It simplifies monotonous tasks like cold calling, sending connection requests, filtering and qualifying leads, and sending personalized messages to your prospects.
Having this in your arsenal puts you 10 steps ahead as you can be sure to generate quality leads while spending less time and effort. A clear example of how smart work trumps hard work.
Benefits of Using an Automated LinkedIn Lead Generation Tool
From our guide, you can tell there are plenty of ways to find leads for free. Now you just might be one of the thousands who have been manually sending out connection requests, follow-up messages, finding and validating email addresses while building quality connections with prospects on LinkedIn. In today’s digital world, automation tools make the process easy.
Would you like to have all that repetitive tasks handled for you while you focus on the core aspects of your business? How about an automation software that seamlessly and accurately reveals the quality of a lead, saving you time and unnecessary stress?
LEADBLOCKS is the only one that provides an easy and innovative full LinkedIn lead generation service via a dedicated multi-language team to get the best and realistic results.
Weather you are a sales expert, a marketer, or a CEO, we will help to segment your target audience so that only the people you are really looking for remain. Business professionals who have partnered with LeadBlocks have pointed out the following benefits:
- It automates routine tasks such as extracting profiles and sending invitations to connect, sending follow-up messages and invites.
- Allows you to test out automated marketing campaigns so that you can work on other pressing tasks.
- It sends personalized messages, specifically curated to match each lead’s interest
- CRM integration for seamless workflow, team collaboration and output.
- Analytics Dashboard that makes tracking your campaigns very easy.
- Unlimited campaigns so you are sure to get the very best results.
Professional decision-makers with purchasing power make up a good percentage of LinkedIn’s audience. Let us help you get direct access to high-quality leads who can turn into paying clients. To book a one-on-one demo session with our specialists, simply click this link and we will be delighted to help you smash your lead generation goals.
Get started with the right strategies and the right tools, your next big break is just a call away.
—
Read the blog in Dutch
